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One of Canada’s leading NASCAR Pinty’s Series teams, 22 Racing is proud to announce a new technology partnership with WorldCAST by KP9 Interactive to lead the way in bringing a new level of experiences to Canadian race fans using augmented reality (AR). 

Why is this news in Owen Sound?

Because KP9 Interactive is an augmented reality computer that built its iinternational business right here on the harbour in Owen Sound, with 11 years of experience in 3D, AR and VR.  They designed an AR cloud suite that provides a limitless opportunity for layering digital on physical media to open a whole new world of location-based and marker-based opportunities for publishers, agencies, and brands globally.

The new free 22 Racing App powered by Worldcast officially launched this weekend at the Honda Indy Toronto, in advance of Saturday’s Pinty’s Grand Prix held at Exhibition Place on July 13th. 

This partnership with WorldCAST helps 22 Racing deliver interactive AR experiences to race fans in part through WorldCAST’s powerful AR Suite of software products including PrintCAST. The creation of the experiences called “casts” – can be for fun and for team sponsors looking to unlock a new level of interaction with NASCAR Pinty’s Series fans.

“Our goal is to use this emerging technology to create some fun augmented experiences for not only our team’s and drivers’ fans but, for fans of the NASCAR Pinty’s Series,” said Scott Steckly, founder and owner of 22 Racing.

The all-new 22 Racing App powered by WorldCAST is available for both iOS and Android mobile devices. To download it and take it for a test drive visit www.22racing.ca/app

The official 22 Racing team social media accounts are; Twitter @22RacingTeam, Facebook Fan Page @22racingteam, and Instagram @22racingteam.

“The future is now and together with 22 Racing we look forward to helping race fans and sponsors discover interactive immersive print, augmented products and on-location secret content using augmented reality,” said Wil McReynolds, KP9 Interactive CEO.  
"When race fans get home, they may want to keep augmented hero cards picked up at the race handy as we plan to have an additional surprise or two for them after each race."

Initially, KP9 will focus on bringing traditional static printed items to life, creating fun immersive experiences for race fans. Throughout the remainder of the 2019 season updated AR CASTs will be added.

22 Racing says they look forward to working with other team partners to create new interactive AR campaigns that blend the real and digital worlds in fun, engaging and informative ways.

To learn more about WorldCAST / AR Suite by KP9 Interactive visit www.worldcast.io and follow them on Twitter @kp9interactive, Facebook Fan Page @kp9interactive, and Instagram @kp9interactive.


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