Bruce County was recognized for outstanding work in creative economic development marketing with two Hermes Creative Awards in the video category — a Gold for the NPX: Choosing to Call Bruce County Home video and a Platinum for the Business to Bruce Paisley: Express Your Talents video.
The videos, created in partnership with video production company Astrodog Media, are part of Bruce County’s economic development marketing initiatives, which have long played an integral role in business, resident, and visitor attraction and retention. Digital tactics like video are more than ever in a climate of social distancing and when many destinations are selling experiences from afar.
“Bruce County communities are full of economic opportunity and marketing our region as so is crucial to drive vitality and investment across our region,” says Bruce County Warden Janice Jackson. “It’s great to see our ongoing economic development marketing efforts recognized.”
The videos showcase what makes Bruce County a great place to live, work and play. The video featuring local nuclear energy startup NPX is part of a six-part video series titled Choosing to Call Bruce County Home promoting the benefits of working, living, and exploring entrepreneurial opportunity in Bruce County. The video promoting Paisley as a creative, welcoming community for business is part of Bruce County’s Business to Bruce business attraction program, which attracts the attention of entrepreneurially-minded individuals within specific target audiences.
Hermes Creative Awards, one of the oldest and largest creative competitions in the world, recognizes creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards is administered by the Association of Marketing and Communications Professionals (AMCP). Each year, competition judges evaluate the creative industry for talent exceeding a high standard of excellence and serving as a benchmark for the industry.
Visit Bruce County’s YouTube channel to see more videos about what it’s like to live, visit, and do business in Bruce County.
source: media release, Bruce County