A local clothing line is expanding to celebrate everything Grey County and give back to the community .

From Greek Town to Grey County, former Torontonian purpose marketing guru, Sarah Saso and her award-winning landscape painter and interior designer husband, Lonny Doherty - found themselves searching for their next great, collaborative adventure. And after looking at (a mere) 52 places, they finally settled on a 50 acre densely-forested, charming farm in Williamsford.

"We wanted a place to make our creative mark," says Doherty. "I needed space to create art and build my design business while Sarah needed a tranquil environment to run her cause marketing consulting business". We had a long list of must haves… "We weren't just looking for a good place to live. We were searching for a great place to be!" 

After finding the perfect location, and establishing themselves, they set a laser focus on building an all-encompassing brand, which for Saso-Doherty turned out to be GREYT™ Stuff.

GREYT™ Stuff celebrates the GREYT outdoors, and the GREYT people and local businesses of Grey County with a new home-grown brand GREYT™ Stuff - hoodies, tee's, and toques.

"Moving from the big city to Grey County allowed us to embrace the nature inspired lifestyle we were craving. Since moving in 2019, we have enjoyed a variety of outdoor activities like hiking, kayaking, camping, skiing, and snowshoeing. Grey County has fantastic food and culture, amazing cideries and wineries, landscapes, waterfalls, the most exceptional fall colours and the greatest sunsets to be found anywhere in Canada."

GREYT™ Stuff has started as a clothing line but will be expanded over time to celebrate everything Grey County has to offer its residents and visitors - the GREYT outdoors, GREYT people and GREYT businesses. That’s what is at the core of this new, exciting, and original brand. Supporting local with a unique, authentic, earthy, purposeful concept – the landscape, and the people of this GREYT county.

"As purpose driven brand builders, we both see giving back to the community, as equally important to us,” says Saso. 

To this end, a portion from the sale of each GREYT Stuff item will be reinvested back into the Grey County community. This first round of giving back will go toward the United Way Bruce Grey Hope for our Kids Fund, supporting vulnerable children with essential and emergency needs.

source: media release, GREYT Stuff