Following the retirement of the Public/Media Relations Coordinator for the Grey Bruce Health Unit, a new position has been posted on the website today.  Acording to the posting, this staff postion is to "provide support to the Public / Media Relations Coordinator ".

We have provided it here to assist in recruiting the best possible candidate, as these two positions are crucial to our access to the information our Hub readers demand and deserve.

The Communications Coordinator works as a member of the Foundational Standard Team and is responsible  for promoting the Grey Bruce Health Unit, its programs and services. The Communications Coordinator develops, edits and reviews website and social media content, monitors and responds to online engagement and trends, and provides support to the Public / Media Relations Coordinator in executing communications- related strategic priorities and corporate activities. The Communications Coordinator provides project leadership; consultation, technical advice, and guidance to departmental staff regarding communications,  customer service, and knowledge transfer to build public trust and confidence.

Key Responsibilities:
 Utilize a range of communication methods such as verbal, written, and visual that meet the needs of the  audience, and encourage opportunities to promote dialogue
 Use appropriate communication channels and technology for relating with key individuals, public health  partners, and stakeholder groups; including the use of appropriate media, social marketing and community resources and platforms
 Coordinates the preparation of news articles, public service announcements, special announcements, news conferences, stories, and reports, with Manager. Identifies opportunities and determines effective  placement. Prepares/assists staff in the preparation of news releases in response to current issues.
 Oversees/participates in the research, writing, and design of publications (e.g., Region News, brochures, newsletters, corporate news releases, promotional materials, media advisories). Responds to inquiries and requests from Regional staff, the media, and the public regarding Regional information.
 Research, develop and execute a social media content calendar according to emerging trends, events and campaigns, and cultivate new on-online communities as required
 Act as a consultant to health promoters, public health staff, and management in the development of creative service projects, including scoping and planning around mediums, budget allocation, and target audiences
 Demonstrate understanding of the public health delivery system, population health, social determinants of health, and social marketing strategies
 Act as the social media liaison through whom social media requests are coordinated
 Manage social media platforms in accordance to best practice and standards
 Support and develop staff members in the preparation and delivery of social media campaigns
 Promote and demonstrate through example and behaviour the mission, vision and values of the Health Unit
 Oversees the maintenance of the corporate brand/corporate identity. Monitors and reviews publications for consistent use and application of standards, policies, and guidelines (e.g., graphics, writing guides, accessibility). Writes/approves media releases, as required.
 Maintains the Region’s corporate social media accounts and provides support to other Regional accounts.  Posts information and responds/coordinates response to comments/questions.

Specific Knowledge, Skills & Abilities
 Demonstrated experience working within applicable accessibility standards, World Wide Web Consortium  (W3C) international standards and conducting accessibility audits
 Proven ability to work with individuals at an administrative, professional and managerial level;
 Knowledge of and ability to comply with policies, procedures, Canadian Press Standards, and related  legislation (e.g., accessibility, privacy). Ability to learn the corporation’s organizational structure, regulations governing its operations, staff, history, community perceptions, and media relationships.
 Analytical, organizational, problem solving, and continuous improvement skills to analyze, interpret, and  apply corporate and communications policies to own work and the work of others; respond quickly and  appropriately to emerging issues of a sensitive/urgent nature and social media; and work independently or  as a member of a project team to complete projects and manage competing demands.
 Demonstrated experience working with Facebook, LinkedIn, Twitter, Instagram, and other emerging channels with a strong knowledge of how to maximize each platform for different purposes and campaigns
 Demonstrated experience with social media and analytics software
 Demonstrated skills in writing, proofing and editing
 Proven ability in managing the flow of information between the Health Unit and its stakeholders and the  general public in a positive, consistent and credible manner
 Ability to communicate information, ideas and opinions clearly, effectively and appropriately both internally and externally
 Proven ability to build effective relationships both internally and externally
 Proven ability to show discretion and appropriately handle confidential information
 Demonstrated organization and planning skills
 Specific knowledge of Health Unit communication systems and appropriate computer software, including  Social Media and applicable database applications
 Proven ability to work independently with competency and accuracy and as a member of an interdisciplinary team
 Committed to a safe and healthy work environment for both employees and clients

Qualifications:
Education – Training – Experience
 College degree in communications, journalism, or related fields required
 Minimum of two (2) to five (5) years' relevant experience in a public health communications role or  equivalent in working experience in similar public sector settings
 Understanding of Public Health communication roles preferred
 Knowledge of desktop publishing software (InDesign/Photoshop).
 Excellent verbal, written, and interpersonal skills.
 Good time management and organizational skills.
 Proficient in Microsoft Office, content management systems, and social media platforms.
 Experience with graphic design is preferred
 Experience in a Communications environment preferred;
 Experience with communications in emergency/crisis management mode, preferred.

Other:
 Working hours will vary within a 35-hour paid work week; with evening and weekend work sometimes required
 Work will be completed in a general office setting
 Some business travel may be required
 A valid Ontario driver’s license and access to a reliable vehicle is required

Please submit a resume and cover letter, quoting Competition 2021-29 in the subject line to:
[email protected]

Please note that this position will remain posted until filled.

The Health Unit is proud to be an equal opportunity employer; valuing and respecting diversity. We encourage applications from qualified members of the four designated groups. We are committed to inclusive, barrier-free recruitment and selection processes. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.

In accordance with Municipal Freedom of Information and Privacy legislation, applicant information is collected under the authority of the Municipal Act and will be used strictly for candidate selection. We thank you in advance for your interest in the above-noted position. However, please note that only those applicants receiving an interview will be advised of the recruitment outcome.